Author: Pete Fuduric

The Human Lead Form: A Case Study

At Lauchlan, we’re all about buyer-centric tech marketing, and we’re always experimenting with new lead-gen tactics that make life easier for IT pros while still giving IT marketers what they need. Central to the IT marketer/IT pro relationship is the ubiquitous lead form. While it’s often a critical tool for B2B marketers to capture prospect […]

7 Takeaways from the 2016 CMI Tech Content Marketing Report

The results are in from the Content Marketing Institute’s B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America report. The survey, sponsored by IDG and conducted by CMI, asked 392 technology marketers in North America about their content marketing strategies, tactics, budgets and expectations in 2016. There’s a lot of interesting insights here, but […]