Author: Pete Fuduric

How to Make Your IT Marketing Event a Success

In-person events have seen enduring validation from B2B marketers. In Content Marketing Institute’s B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, events were rated the most effective content marketing channel. And, according to our own research, events will be the biggest bucket for IT channel marketing budgets in 2017 (look for our IT […]

5 Ways to Humanize MSP Marketing

This post was originally published on the Continuum MSP blog . Managed services providers (MSPs) planning a marketing strategy today will find an overwhelming array of technologies and tactics at their disposal. But those that adopt technology- and data-driven marketing while maintaining a consistent human touch will stand the best chance of success. Here’s 5 […]

Email Design Tips for Microsoft Outlook

Google may be making serious inroads into SMB, but Microsoft Outlook remains the dominant email client for mid to large-sized businesses. And since those larger organizations are the sweet spot for most IT solution providers and VARs, understanding how your marketing email actually appears in all instances of Outlook is critical. I recently talked to […]