Month: November 2016

How to Make Your IT Marketing Event a Success

In-person events have seen enduring validation from B2B marketers. In Content Marketing Institute’s B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, events were rated the most effective content marketing channel. And, according to our own research, events will be the biggest bucket for IT channel marketing budgets in 2017 (look for our IT […]