Month: April 2016

The Human Lead Form: A Case Study

At Lauchlan, we’re all about buyer-centric tech marketing, and we’re always experimenting with new lead-gen tactics that make life easier for IT pros while still giving IT marketers what they need. Central to the IT marketer/IT pro relationship is the ubiquitous lead form. While it’s often a critical tool for B2B marketers to capture prospect […]