Month: January 2016

Why Brand Guidelines Matter for IT Solution Providers

The development and maintenance of brand guidelines for IT solution providers or VARs is an important, but often completely neglected, marketing must. Taking the time to develop brand guidelines, though requiring an investment in planning, time and expense, is critical to ensuring that one of your company’s most critical assets is safeguarded against misuse and […]

Lauchlan Introduces Marketing-as-a-Service Offering for IT Solution Providers

Lauchlan has launched a new marketing-as-a-service offering designed specifically to give IT solution providers a way to quickly scale up marketing efforts without having to invest in new internal resources or expertise. The program combines long-term planning and execution for MDF allocation, demand generation, lead nurturing, content, social media, events and other services into one […]